C2 Wander Socialzine Batad, Ifugao Issue 03 (2019)

In order to give Millennials and Gen-Zers naturally refreshing moments and experiences, C2 Cool & Clean, the country's leading RTD tea brand, collaborated with us to create C2 Wander, the first travel socialzine for an RTD tea brand in the Philippines. Using stunning imagery during our travels, we were able to create thumb-stopping content to help inspire and enable Millennials and Gen-Zers to travel and refresh with C2 Cool & Clean.

Awards:

Bronze ICE for Digital - MSAP ICE Awards 2019

Bronze ICE for Branded Content - MSAP ICE Awards 2019

Client: Universal Robina Corporation

Brand: C2 Cool & Clean

Advertising Agency: Havas

Chief Creative Officer: Tonypet Sarmiento

Creative Director: Griffey de Guzman

Associate Creative Director: JM Villaflor

Copywriter: Andrea Hechanova

Art Director: JM Villaflor

Art Director: Emman Milambiling

Head of Socialyse: Peter Juan

Social Media Manager: Oskar Padilla

Senior Account Director: Dennis Suico

Senior Account Director: Zelina Baluyan

Travel Agency / Production House:

Travel Factor